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About the store:
Situated in the heart of Chelsea, India Jane at 121 Kings Road is arranged on four levels, revealing itself in stages and offering an inspirational sanctuary and antidote to the hectic pace of London life! Embracing an aesthetic that is warm and sensual, relaxed and refined, the diverse collections have been carefully hand-picked and designed with a perfect balance of sophistication and simplicity, quality and style. Each floor offers a wealth of ever changing and pleasing compositions, offering a visual feast of elegantly laid dining tables and intimate seating areas, along with mirrors that add sparkle and glamour, unusual prints, limited editions and an extensive offering of both decorative and functional accessories for the home. The Lamp Room houses a striking collection of table lamps and shades, while cushions and throws in a variety of luxurious textures and colours ensure the perfect balance of comfort and style for the discerning customer. India Jane’s friendly staff are welcoming, helpful and pleased to offer assistance and advice.
The Location, Chelsea:
Chelsea's modern reputation as a centre of innovation and influence originated in a period during the 19th century when the area became a veritable Victorian artists' colony. Artists such as Dante Gabriel Rossetti, J.M.W. Turner, James McNeill Whistler, William Holman Hunt and John Singer Sargent, as well as writers such as George Meredith, Algernon Swinburne, Leigh Hunt and Thomas Carlyle all lived and worked here. A particularly large concentration of artists existed in the area around Cheyne Walk and Cheyne Row, where the pre-Raphaelite movement had its heart. Following the Second World War, Chelsea, like many other formerly prosperous areas became rather run down and poor. However, it became prominent once again in the 1960’s as an artistic centre, Bohemian district and hot spots for young professionals. This period became known as “The Swinging 60’s" and the Kings Road became the definition of style and fashion and both the Beatles and the Rolling Stones lived in the neighbourhood. In the 1970s, the "World's End" area of the Kings Road was home to Vivienne Westwood's shop, and witnessed the genesis of punk music and style with many Mohawks to be seen on the road. Today, Kings Road remains the major artery through Chelsea and a busy, vibrant road; and despite its continuing reputation as a shopping mecca, it still retains its ‘village’ feel and character. It’s now home to a diverse range of independent and designer shops, bars, cafes and restaurants. Chelsea seems to have settled into a place of stylish affluence and aspiration.